BizSugar.com › Advertising › How to Reach America's Mobile Moms [REPORT]

Did you know that moms often control household budgets and expenses? This makes them the prime audience for the development of exciting new applications and of course many brands' advertising efforts. Moms, like everyone else, like to use apps, which can often signal our personal tastes and interests. There are a ton of apps and devices out there to choose from, and Flurry Analytics is now reporting on iPhone, iPad and Android app usage during May of 2013 from a large sample of about 25,000 American-owned smartphones and tablets.