BizSugar.com › Advertising › How to Make Your Brand Matter in Tough Times

Faced with a challenging economy, growing companies have to work even harder and smarter on their brand-building efforts to attract customers and prospects. According to Glenn Geisendorfer, cofounder and creative director of Seattle-based Platform, Inc., business owners need to create brand experiences that make durable impressions on the minds of consumers. Here are two ways to go about it.