Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level.
Blurring the Lines Between Advertising and Entertainment
Posted by
Becky under Advertising
From http://www.marketingprofs.com 1897 days ago
Made Hot by: on April 8, 2008 8:18 pm
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