Blurring the Lines Between Advertising and Entertainment

Blurring the Lines Between Advertising and Entertainment Avatar Posted by Becky under Advertising
From http://www.marketingprofs.com 1897 days ago
Made Hot by: on April 8, 2008 8:18 pm
Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level.

Who Voted for this Story



Comments


Written by Becky
1896 days ago

If you don't have sub, you'll need to sign up to read this.



Log in to comment or register here.
Subscribe

Susan Oakes Takes the Small Business Path @m4bmarketing

After a career in big business, Susan Oakes has taken the small business path. This week's BizSugar Contributor of the … More
Editor's Picks

How can BizSugar benefit you? Here's a great guide to find out!
Meet Ryan Donegan, BizSugar Contributor of the Week!
Join the community and share your small business insights...
We'd like to get to know you...Become a member today!