Blurring the Lines Between Advertising and Entertainment

Blurring the Lines Between Advertising and Entertainment Avatar Posted by Becky under Advertising
From http://www.marketingprofs.com 1868 days ago
Made Hot by: on April 8, 2008 8:18 pm
Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level.

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Written by Becky
1868 days ago

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