B2B PPC Prep for July 4th

Posted by BuyerZone under Advertising
From http://www.buyerzone.com 3943 days ago
Made Hot by: OpenSourceMedia on July 8, 2013 7:54 am

Independence Day is tomorrow! Bags are packed and plans are set for the long holiday weekend. But what does that mean for PPC’ers?

There are a few holidays that dramatically impact B2B traffic. At BuyerZone, we’ve noticed 5 holidays that stand apart from the rest: Memorial Day, Independence Day, Labor Day, Thanksgiving and Christmas.

Unlike other holidays, these five motivate business professionals to close their laptops and silence their cell phones. Rather than taking the extra day to catch up on emails and projects, professionals are claiming this time for themselves and their families.

So, how does this impact the PPC world? With reduction in search volume and changes in user intent.