BizSugar.com › Advertising › An integrated brand is a powerful brand: 3 success stories

Integrated marketing communications is important in developing a focused message specifically designed for your target market. Some refer to integrated marketing as the holistic approach to the communications aspect within marketing. The goal is to make certain that your target market understands the central message of your campaign through different media formats. A great, integrated campaign leads to focused brand awareness. Companies achieve this by reinforcing the central brand message across several channels, including websites, print, television, billboards, email and social media. Rarely can internal marketing teams fully build and execute integrated campaigns. Many companies choose to work with a full service digital marketing agency.