BizSugar.com › Advertising › A Revealing Look at the Evolution of Coca-Cola & Pepsi Logos

These two soda giants have a widely differing brand ideology. It's all in their logos -- if you understand how to read them.

The evolution of Coca-Cola's and Pepsi's logos go hand-in-glove with how they see themselves and their market. This classic case study can reveal many surprising insights on how brands react to and shape not just entire markets -- but pop consciousness as well.

Pun intended.