Tom Andrews, direct-response copywriter, tells you why the length of your sales letter does matter.

There's a harmful myth circling around the copywriting industry that long form sales copy is dead because people have short attention spans these days. Whilst, yes, people do have short attention spans now, long-form sales copy is as alive as ever.

Why?

Because if someone is interested in a topic, they want to read as much as possible about it.

So if they are interested in your sales letter (remember, you first need to grab their attention with your sales letter headline), then, as long as you don't bore them, they will want to read as much as possible.

However, that's not to say long form sales letters always trump shorter sales letter.

Most of the time they do.

But there are 3 factors that determine how long your sales letter should be...





Comments


Written by deep86
116 days ago

In today's world, absolutly not. Your sales letter should be unique and crisp



Written by tiroberts
167 days ago

I always the one to skip to the bottom to just get to the price point,hate long sales letters



Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Tom Watson Cleans Up With Startup Guide

When it comes to starting a business, Tom Watson advises other entrepreneurs to do what he says, not necessarily follow … More
Editor's Picks


It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
Share your small business tips with the community!