Would you be surprised to know advertising companies don't like to be open about what they sell? You seem shocked. It's not what you want to hear, but you certainly need to know.





Comments


Written by HeatherStone
3683 days ago

Hi Kevyn,

Quite an interesting list here and sure to spark some debate. I would qualify point number five by stating that the best product or service is its own advertising. By that I mean that its quality makes it something that people want to share and tell others about. That said, most products or services must be marketed in some way in order to start the process -- even if that marketing involves nothing more than getting the product or service into the hands of potential customers. I'd also argue that advertising can only really push a bad product so far. Thanks for your comment and for contributing to the BizSugar community.



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