3 Ways to Be More Effective with Direct Mail in 2013

3 Ways to Be More Effective with Direct Mail in 2013 Avatar Posted by janvee3 under Advertising
From http://blog.printrunner.com 680 days ago
Made Hot by: Ruth Stone on December 16, 2012 7:59 pm
If you haven’t tried out direct mail marketing for your business this year, have faith with the strategy next year by following these tips!

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Comments


Written by HeatherStone
680 days ago

Hi Christopher,

It's generally a mistake to discard an older marketing channel or medium just because something new's come along. Look at the audience you're trying to reach and what the data says about the channels that best reach that group. I'd put more emphasis on this than on assuming you need to go with the shiny red ball no matter what just because the channel you've been using is perceived as too old-school. Thanks for sharing this post with the BizSugar community!



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