BizSugar.com › Advertising › 10 Ways to Deliver Hotter Leads in Your Marketing Efforts

Ever since that dreadful summer of 2007, things have really been all doom-and-gloom for the American economy. Oil prices have surged, Foreclosures are at an all-time high, employment is starting to drop, and consumer confidence seems to be gliding down as fast as our gas prices are floating upwards. What's small or mid-sized business owner to do in such a market? Something that we probably should have been doing while the economy was going well— but probably weren't. We should be looking at ways to increase the quality of leads that are currently drifting into our line of sight.